UFC 217 Pre-Fight Presser With Michael Bisping, GSP, Cody Garbrandt, TJ Dillashaw, Joanna Jedrzejczyk, Rose Namajunas + Dana White

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MMA H.E.A.T. is at Madison Square Garden in New York City for the UFC 217 pre-fight press conference. Hear from #UFC Champs Michael Bisping, Cody Garbrandt and Joanna Jedrzejczyk and their challengers, Georges St-Pierre, TJ Dillashaw and Rose Namajunas respectively.

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About The Author

Wade co-founded MMA H.E.AT. in 2007, a headline-making production company dedicated to covering the sport of Mixed Martial Arts. He directed and produced 23 half-hour MMA H.E.AT. television episodes for MAVTV, earning recognition as the cable network’s most-watched show. Wade formulated and continues to supervise the company’s social media strategy, which has successfully grown the MMA H.E.A.T. Facebook following to over 165,000 subscribers. To date, Wade has produced and distributed over 2500 YouTube videos on the KarynBryant and MMAHEAT channels; those videos have exceeded 140 million cumulative views. He also currently oversee MMA H.E.A.T.’s YouTube Multi-Channel Network (MCN) of 425,000+ subscribers.

82 Comments on "UFC 217 Pre-Fight Presser With Michael Bisping, GSP, Cody Garbrandt, TJ Dillashaw, Joanna Jedrzejczyk, Rose Namajunas + Dana White"

  1. I was baffled why everyone was saying GSP was a big PPV star despite how subjectively boring I found his fights to be, so I looked into it. It turns out that GSP was never really a PPV megastar. His fights averaged ~700K PPV buys with all other cards averaging 450K buys. McGregor, a true megastar, on the other hand averaged 1,250K buys, 2.8x the average. A 55% bump in sales is definitely a good thing but not earth-shattering. A McGregor card is like having 3 cards. If you have one 3 times a year it is like adding 6 extra PPVs to the year.

    There are a few anti-stars in the game as well. UFC 216 headlined by Amanda Nunes drew only 100 K buys and UFC 217 headlined by Tony "Cringe" Ferguson brought in only 125 K buys. You definitely can be headlining cards with them very often.

  2. I was baffled why everyone was saying GSP was a big PPV star despite how subjectively boring I found his fights to be, so I looked into it. It turns out that GSP was never really a PPV megastar. His fights averaged ~700K PPV buys with all other cards averaging 450K buys. McGregor, a true megastar, on the other hand averaged 1,250K buys, 2.8x the average. A 55% bump in sales is definitely a good thing but not earth-shattering. A McGregor card is like having 3 cards. If you have one 3 times a year it is like adding 6 extra PPVs to the year.There are a few anti-stars in the game as well. UFC 216 headlined by Amanda Nunes drew only 100 K buys and UFC 217 headlined by Tony "Cringe" Ferguson brought in only 125 K buys. You definitely can be headlining cards with them very often.

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